M&M’s Studio SXSW 2017

We were thrilled to be a part of M&M’s premiere this year at SXSW. We helped fabricate a studio where festival-goers could learn about candy’s importance in the movie theater experience. We made a custom candy dispenser, “Dubsmash” booth, and decorative elements. Custom signage, film reels, and vintage auditorium seating all contributed to the vibe of the activation.

Client: Civic Entertainment Group

Designer: David Arsenault